Roadtrip Nation
A non-profit that helps you figure out what you want to do with your life.
I was brought on as Roadtrip Nation’s Social Media Coordinator, where I helped them hone into their design aesthetic and created content to promote everything from free roadtrips to youtube videos.
My impact, by the numbers:
Boosted Instagram engagement rate by 130%
Increased applications to road trips by 120%
Implemented Instagram Reels plan with an average engagement rate of 11%
Target Audience 🎯
Gen Z
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Twitter Millenials
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LinkedIn Gen X
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Gen Z 〰️ Twitter Millenials 〰️ LinkedIn Gen X 〰️
Roadtrip had three different audiences spanning their three main platforms.
Instagram belonged to Gen Z, a target for our road trips and content about finding your dream life.
Twitter was a hub for the millenials doing similar work in their field, like social change leaders, podcasters, and other non-profits
LinkedIn’s target audience was the older Gen X crowd, the funders and donors who had kids in their lives who could use our products
That meant using a different voice, tone, and aesthetic for each platform. 😅
